Ingenious Lego billboards show that sometimes showing the product is all that's needed

Lego has just shown that a brand can sometimes make just as much impact by simply showing a product– not an image of it but ...
MLive

Be one of the first to experience LEGO’s next evolution with these interactive SMART Bricks available for preorder

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...
Polygon

Lego fans are freaking out about the first new pink brick color in over 20 years

2026 is bound to be a rosy year for the Lego company, literally. Beyond releasing a number of highly-anticipated sets, the company is also expanding its brick palette into new territory. Meet Warm ...

Watch: Inside Koenigsegg’s record-setting Lego Technic hypercar

Needless to say, Lego cars aren’t exactly built for speed. We’ve seen life-sized F1 replicas cruise around for the cameras, ...

I dug through Amazon’s early Prime Day deals to find nearly 30 Lego sets already on sale

Early Prime Day Lego deals are live, from a 44%-off Classic Creative Brick Box to discounted Star Wars, Technic, and Super Mario sets — the best, verified June 22.
Wired

An Inside Look at Lego’s New Tech-Packed Smart Brick

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...