The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology into block play.

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ages.

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.