A partnership between Lego and Nike turned a primary school in China into every child’s dream space. I can’t think of ...

Your kids might be spending less time playing on an average day than you spend scrolling your smartphone. But Lego wants that to change. Today, the company is launching Play is Your New Superpower, a ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

The LEGO Group has officially unveiled the LEGO Speed Champions Time Machine from Back to the Future (77256) set which is ...

Alice Gibbs is a Newsweek Senior Internet Trends & Culture Reporter based in the U.K. For the last two years she has specialized in viral trends and internet news, with a particular focus on animals, ...

LEGO is celebrating 90 years of fun with a new installation, dreamt and designed by Black and Latinx kids in collaboration with celebrated artist, Hebru Brantley, for the community of Harlem. Crafted ...

After months of speculation and a couple of persistent leaks, the Lego Group has announced its latest video game collaboration: Lego Sonic the Hedgehog. Sonic has appeared in Lego form before, of ...

Lego's MRI scanner play sets, which launched in 2023, are significantly reducing anxiety and the use of sedation in children, ...

Celebrating 20 years of the LEGO DC Batman theme, The LEGO Group is releasing three new Batmobile sets inspired by Joel ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

The Minecraft Advent Calendar 2025 includes 300 pieces spread across 24 individual boxes that each unlocks a new ...