LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. SMART Play is a great mix of technology and doesn't require a screen or ...

Today I'm not a CNET journalist. Today I'm a Pokemon trainer. Under a railway arch in London, just down the road from where the CNET UK team used to play Pokemon Go on our lunch breaks in 2016, I'm ...

At the beginning of March this year LEGO released their new SMART brick, which looks like a 2×4 stud brick and is filled to the brim with sensors, LEDs, NFC and Bluetooth functionality, as well as a ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

Lego revealed a new slate of Pokémon sets on Tuesday that drastically expand the lineup of brick-based pocket monsters. There are 12 sets in all, each one containing at least one Lego version of a ...