Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The Lego Group, Disney Consumer Products and Lucasfilm joined forces for a live Star Wars video game played on the outside of ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...