Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

We've already had Animal Crossing Lego sets, but now, Lego items are available in Animal Crossing: New Horizons as well.

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

LEGO Group has collaborated with The Pokémon Company to launch the first-ever official LEGO Pokémon sets. Available for ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Read full article: Galacticoaster to bring cosmic thrills to Legoland Florida Legoland Florida entrance decked out for Halloween. Legoland Florida’s Brick-or-Treat event designed for kids’ first ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...

Just a few day ago, I proclaimed Will Arnett the toughest person on Earth, because he went on national television and walked on a bed of LEGO bricks, a fate I wish upon nobody. That’s not a ...