Kantar’s new majority owner has promised to invest and make acquisitions following its deal to buy 60% of the research business from WPP. Eric Salama, chief executive of Kantar, who is staying at the ...

Kantar is facing a lot of speculation about its future at WPP. Since Martin Sorrell resigned as CEO of WPP in April, analysts and investors have buzzed about how the holding company can unlock value ...

NEW YORK and LONDON, July 16, 2025 (GLOBE NEWSWIRE) -- Cint Group AB (publ), a global leader in research technology, and Kantar, the world’s leading marketing data and analytics company, today ...

Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...

Can Kantar Media close in on the opportunity of taking over for Nielsen business in the U.S.? (Getty Images) Nielsen, the unofficial king of U.S. TV measurement, is at risk of losing its throne.

The number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity, according to findings from Kantar's second ...

Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.

This past year was one defined by rapid changes in AI, consumer data privacy, and the reshaping of digital experiences. Emerging technologies have been driving everything from content creation to ...

Kantar Media, long considered a rival to Nielsen’s mainstay TV measurement business internationally, is restructuring the way it goes to market. Although Kantar Media previously operated as one of 12 ...

The most effective advertising, as judged by Australians this year, broke patterns rather than reinforced them, according to ...

Bain Capital Private Equity is buying a 60% stake in WPP's market research unit, Kantar. WPP is expected to receive $3.1 billion in proceeds, part of which it will use to pay down debt. WPP has been ...

The pandemic has further accelerated growth of e-commerce in the retail category, hence brands with stronger connections to consumers were able to sustain their growth online and beyond. Portfolio ...