With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Direct Online Marketing offers Generative Engine Optimization Services, helping enterprise brands appear in ChatGPT and drive qualified leads. PITTSBURGH, PA, UNITED STATES, January 5, 2026 ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Today’s marketing landscape is constantly changing. In the current economy, it is crucial to identify the best channels for acquiring new customers, increasing market share and boosting the bottom ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients. The deal will let Harte-Hanks incorporate ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...