Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...