Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. But while their success has helped drive Facebook's revenues, as well as ...

Facebook today announced another way for marketers to target its users based on their activity, this time in regard to app install ads. The update allows developers and brands to optimize their app ...

An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities ...

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SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today published its ‘Global App Install Ad Spend’ three-year projection, which anticipates continued robust growth ...

Cutting through the noise of an overcrowded app market is critical for any app developer looking to build a viable user base. There are now well over 3 million apps available across the world’s five ...

Despite a slow start, Google ads have now generated more app installs than Facebook's. Opening up search advertisements on Google to both Android and iOS apps gave marketers a lot more inventory to ...

The mobile economy has grown enormously over the last few years. There are millions of apps available in the Apple Store and on Google Play and billions of people around the world are now using them.

Many Android apps and games don’t offer paid alternatives but rely on ads for revenue. It’s standard practice though ads are pretty annoying and have been getting more invasive over time. After all, ...

Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the ...