Modern CMOs are being asked to operate with greater accountability, tighter alignment and a clearer connection to business ...

The vast majority of marketers don’t have a say on their firm’s pricing strategy, and fewer still have any control over ...

The Unofficial Number One On The 2022 Forbes World’s Most Influential CMOs List: “Anyone.” No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

When you're influential, everyone knows it. That's why so many companies want to build influence. The problem is that a company can't build influence. Only its people can. Now, you might argue that ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer marketing space through collaborations with top influencers and luxury brands, ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...