Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...
During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...
Brand case studies are a powerful method to record marketing history. Practitioners of marketing can gain practical insights into consumer behaviour, market dynamics and brand strategy. New case ...
A YouGov study for Rukam Capital reveals a rising preference among Indian consumers for local and small business brands, driven by accessibility, authentic value, and relatable stories. The study ...
BENGALURU: More than half of Indian consumers prefer buying from homegrown and small businesses, with sustainability and authenticity ranking ahead of celebrity endorsements in shaping brand choices, ...
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As jewellery market expands, brands are under pressure to modernise logistics and fulfilment models, so that they can scale ...
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