Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

FIAMA's F7 position display unit incorporates a magnetic sensor that works together with a magnetic tape scale or a magnetic ring to measure linear and angular movements. The F7 is a 2018 IWF ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. Through the ...

Measuring distances “as the crow flies” on Google Maps just got easier with a hidden feature in the mobile app. While most users rely on Google Maps for navigation routes, this direct line measurement ...

With the introduction of ARKit in iOS 11, Apple put a stake in the ground in the mobile Augmented Reality race. Some of the best early AR apps used your phone to measure linear distances—a digital ...