Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

What is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...

Digital marketing in the 21st century is all about two things–constant connectivity and timely marketing triggers. For a brand to scale, it must reduce time-to-action based on user data, which ...

Opinions expressed by Entrepreneur contributors are their own. Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it’s ...

It’s no secret that the main challenge for any high velocity sales process is to overcome the lack of face-to-face engagements. When most customer journeys take place digitally, companies are left ...

There's a long history of tension between Sales and Marketing, especially in B2B organizations. Initially, it stemmed from skepticism from Sales that Marketing's work provided anything of measurable ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...