Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads ...

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request. If you’re an in-house marketer searching for an SEO vendor, please don’t make this request. This may seem counterintuitive ...

Most marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...

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Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...