WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of ...

Most ecommerce product pages weren’t built for how people shop today. They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes ...

As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26 ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and attentive salespeople made shopping an ...

More than any other aspect of a site, you need customers to be able to quickly find what they came for, while not overwhelming them with an overly complex structure. There is, on average, a less than ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

Try these insider tips from years of Amazon and online retail experience to help you prepare, boost conversions and turn ...

Why is e-commerce product photography essential for your e-commerce store? As the online landscape becomes increasingly competitive, high-quality product photography is more important than ever for ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

E-commerce leaders are finding new ways to fight fraud with AI, biometrics and adaptive verification—keeping checkout fast, seamless and secure.

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...