Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

As vehicles collect and share more customer data, collision repair shops face rising privacy, security, and legal risks.

Picture this: You're a business owner struggling with your competitors. Sales are decreasing, and you're not sure why. You start to pay attention to your website and social media channels, analyzing ...

AI tools gather information about you from many types of devices, including smartphones. Prostock-Studio/Getty Images Like it or not, artificial intelligence has become part of daily life. Many ...

Kilzi leads Insightter, advising leading banks, fintechs, and regulated, data-intensive institutions across the Middle East and Europe on how to operationalize analytics and AI under real-world ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Have you ever received a promotional text message and wondered how the company that sent it got your contact details? Or ...