The way to make customers for life is to build a relationship with them, make them feel connected to your brand, and make them feel like a person, not a number. One of the ways to do this is by ...

Sellers had plenty of opportunities to connect and build relationships with prospects pre-Covid. Lunches. Dinners. Happy hours. Conferences. Sporting events. Site visits. But now that the wining and ...

Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. The customer buying journey has changed fundamentally in ...

Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front ...