After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration embraces a bold pucker with POWERADE XTRA SOUR. In a quest to become the ...

Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...

'Tangy' New Powerade Flavors Finally Arrive in Stores–Here's Where originally appeared on Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the ...

As sales of its fizzy sodas dropped globally in the first quarter for the first time since 1999, Coca-Cola is betting heavily on its Freestyle dispenser that allows consumers to mix up their own ...

With hot summer days finally upon us, staying hydrated is top of mind. Luckily, new beverages are popping up each week, making it easy to meet your hydration goals without sacrificing flavor. Last ...

NEW YORK -- Coca-Cola's PowerAde is giving Gatorade a run for its calorie count. On the heels of Gatorade's rollout of low-calorie G2, No. 2 sports-drink brand PowerAde is going all the way — to zero ...