Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...

TaylorMade-adidas Golf’s recent announcement that a batch of its TP Red golf balls had exceeded the USGA’s initial velocity rule raises the following questions: Just what is the maximum velocity ...

Paul Liberatore is the founder of Golfers Authority, which reviews the world's best golf products and gear. This post contains affiliate links, where we may receive a percentage of any sale made from ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...