Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

When Georgia Tech’s athletic department sought to create a uniform word mark for its uniforms, gear and the like, the process looked back and up. Back into the school’s history and up to its iconic ...

Adidas is giving a fancy edge to two of its most celebrated archival silhouettes in a new collection that it calls the "999 Noble Metals" pack. The pack offers up an adidas Stan Smith and a Rod Laver, ...