There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Chris Hemsworth and Elsa Pataky team up for Amazon Alexa’s Super Bowl ad, with the AI-powered assistant playfully terrorizing the “Thor” actor. The AI safety and research company takes a shot at ...

GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

You’re just trying to play… and then the ads hit HARD. 😩📱 This relatable clip perfectly captures the struggle of dodging ...