Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...
WASHINGTON--(BUSINESS WIRE)--Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be advertising’s 2012 icon of the year. “Most people know I work for ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...
A new campaign for Geico that breaks this week turns the lens on some pop culture icons, including a whole family of beloved cavemen. Themed "the real scoop," the effort involves three 30-second spots ...
WASHINGTON--(BUSINESS WIRE)--GEICO has partnered with the Keep Kids Alive Drive 25 organization to urge drivers to follow the residential speed limits through the “America’s Trash Talks to Keep Kids ...
The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...
After organizers put up union fliers on bulletin boards at the office, Geico took down the billboards, she said. The Geico campaign has attracted attention from media outlets, given that it is in a ...
GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content. Radio listeners were able to use the SoundHound mobile application to identify the ...
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