As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

We're in the midst of a seismic shift in marketing —not in what we market, but in how we market. AI is accelerating this shift by transforming how customers search and evaluate brands and products, ...