It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

Kellogg is all for preserving Mayan culture as long as you don't use a Toucan to do it. The Froot Loops maker is asking a San Ramon, Calif.-based organization to change or limit the use of its logo ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...

Toucan Sam has delivered the goods, and it's a delicious new treat to keep us cool this summer. Froot Loops Ice Pops have recently been spotted at Dollar Tree stores, and fans on social media are ...

BATTLE CREEK (AP) - Cereal maker Kellogg is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal ...

If you have ever examined a box of Froot Loops, one serving of which provides 25 percent of all the riboflavin you’ll need for the day, you should be familiar with the colorful character on the front ...

Thanks to a new collaboration between Froot Loops and AwaytoMars—the crowdsourcing online fashion house—you can now wear your favorite breakfast cereal to work without spilling it on your shirt. This ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...