Picking what lens you will be mounting on your camera is one of the most important creative decisions you can make as a photographer. The focal length you choose will significantly affect how the ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The Sigma 20mm f/1.4 DG HSM Art lens features an optical design comprising 15 elements in 11 groups, including F low-dispersion (FLD) and special low-dispersion (SLD) elements, alongside super ...

Replay: Do we really need to keep using 35mm as our baseline for focal lengths, or is there a much better way? Why do we keep reading descriptions like ‘3.7 mm to 92.5 mm (equivalent to 28.8 mm to 720 ...

Most consumer point and shoot digital cameras say something like, "5x optical zoom," or "9x optical zoom" on the box. But, when you move up to micro-4/3s and SLRs, you lose that. It makes sense - the ...

Replay: Phil Rhodes is your guide to an exploration into lens optics that helps explain why fast zoom lenses are both huge and expensive. Speed obsession in lenses has its roots in the 1960s, but ...

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Looking to kick the new year off right, and perhaps with a little lens purchase for yourself? Well, then we have you covered ...