Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 55 min 4 sec ago 3 hours 10 min ago By Jack Neff - 3 hours 55 min ago By Adrianne Pasquarelli - 3 hours 55 min ago By AJ ...

Facebook officially enters header bidding Wednesday on the news that the social site has developed a partner program to support third-party technology on its platform. Rather than build the technology ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...