Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Learn how business logic serves as the framework of rules and algorithms, enabling smooth data flow between databases and ...

Many of the conversations taking place around the Internet of Things (IoT) are incomplete without a mention of big data. Connected devices, sensors, and algorithms all operate in ways that involve ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Microarray analysis can be performed to assess differences in gene expression between two different samples. After isolating nucleic acids from the two samples, one sample is labeled with a dye that ...

A topic that's often very confusing for beginners when using neural networks is data normalization and encoding. Because neural networks work internally with numeric data, binary data (such as sex, ...