Business ethics is one of the most controversial and complicated subjects of all time. From academics to astute businessmen, many people have studied the relationship between making money and doing ...

It’s no secret that, for businesses and individuals, communicating is easier than ever today. The availability of dozens of “mainstream” communications channels, coupled with readers’ insatiable ...

If you’re the owner a vehicle with “My Ford Touch” you may be surprised, puzzled and even angered to see that Ford is being honored for the eighth year as one of the world’s “most ethical companies.” ...

Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

This is a preview. Log in through your library . Abstract Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian ...

What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we "just don't care"). We asked ...

Because organizational support for ethical conduct is valued highly in personal selling and sales management, ethics training, functioning through a company's ethical values and culture, should prompt ...

The National Consumers League (NCL) on Wednesday filed a lawsuit against Starbucks, saying the corporation engages in false advertising by claiming to be committed to “ethical” sourcing when it still ...