they built Web sites that could accept online donations, donors would come in droves to make their gifts electronically. With the benefit of several years’ experience, charities now realize that they ...

The continuing effectiveness of e-mail as a marketing tool depends on the establishment of true permission-based e-mail lists, says Jay Schwedelson, corporate vice president for Boca Raton, FL-based ...

If you’re an active participant on the Internet, chances are you’ve been added to all sorts of e-mail lists and newsletters over the years–either unwillingly or on purpose. Maybe you’ve tried to ...

In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as ...

I'm building an e-mail campaign for my company, and I have e-mail lists segmented by about 20 categories. Now, I know that I can set up multiple profiles in Entourage that will not share address books ...

Don't rely solely on LinkedIn for audience reach; algorithms change. Build your own mailing list by strategically using a lead magnet on your profile. Place links in your headline, featured section, ...