It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my clients’ ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Framingham-based Staples launched the Easy Button, and its catchphrase, “That was easy,” in 2005 to much ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button ...