At Intrepid Travel, we’ve thought a lot about our new PR playbook. We have an in-house team of more than 20 communications ...

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social ...

In crypto, not all media coverage carries the same weight. There is a structural difference between visibility you buy and visibility you earn. Paid placements can generate exposure, but earned media ...

Over four-fifths (84 per cent) of UK marketing leaders are turning to earned-first campaigns to achieve differentiation, new data from MHP Group shows. The integrated agency commissioned market ...

Earned media still matters, but its role has changed. Press is no longer the starting line; it’s an accelerant.

For years, the media playbook was simple. Brands hired public relations (PR) agencies. Agencies issued press releases. Publishers published them. Everyone pretended it was “earned media,” and ...

Tension: Marketers expect AI to optimize SEO—but discover it’s rewriting the rules instead. Noise: Hype cycles around AI tools promise easy rankings and automated content, obscuring the deeper shifts ...

The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on ...

Press releases promise free publicity for brands, but they impose real costs on newsrooms. Every release demands editorial time, displaces revenue-generating content, and risks eroding audience trust.