Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

The COVID-19 pandemic brought dramatic change upon nearly every facet of modern life, including how customers shop and buy products. Since the pandemic began, customers have created new habits and ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...

The issue was notable for Justice Anthony M. Kennedy’s concurrence in saying that the court went astray in a 1992 decision on online sales taxes. By Adam Liptak Data brokers say they want to correct ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Since the start of 2020, Direct Online Marketing has nearly tripled its workforce, indicating potential for more industry growth here. Digital Online Marketing teammates at an event announcing the ...

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R.