Most marketers talk about “integrated” marketing, but too often what results from an “integrated” campaign is a combination of banners, brochures, billboards, posters, postcards, Web pages, ...
Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even ...
PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...
The campaign could culminate in a mailer sent to every subscriber introducing a new pricing tier with a QR code prompting them to "Upgrade today for 40% off your first annual subscription." Mid-sized ...
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, "Scan Response Rates in ...
If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...
Each personalized postcard incorporates the recipient's first name into the design of the postcard to grab attention and improve response, as 97% of marketers see higher response rates with ...
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