Alison Parcell is a marketing analyst for Hallmark Consumer Services, contract packing specialists. Think of direct mail campaigns, and chances are, printed letters promoting goods and services will ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Want to grow your business and entice potential customers, but aren’t sure where to start? Your prospective clients are very busy and they most probably spend their days being bombarded by emails, ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...