Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Fluency, the Digital Advertising Operating System (OS) for scaling paid media operations across all major channels, announced ...

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

Ad spend is back, thanks to its usual hero: digital advertising. US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is ...

TTD is pushing OpenPath as a structural upgrade to digital ads, creating cleaner, direct links to premium publishers as adoption and usage surge.

Given the innovations in digital advertising that continue to arise every year, advertisers may be feeling pleasantly overwhelmed with options to choose from. Yet reaching target audiences online with ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

A new study says digital ad fraud has tripled in sophistication, with as much as 45% of seemingly valid programmatic traffic failing deeper checks ...

In 1994, the first banner ad appeared on a site owned by Wired. The rainbow-colored ad brought anyone who clicked to a landing page for AT&T. A lot of people clicked. But despite excellent performance ...

APAC's ad market experienced an overall growth of 7.5% in 2024. Of that growth, Magna's report reveals that traditional media owners (TMO), such as television, radio, publishing, out-of-home, and ...