In 1981, Devo’s “Whip It” music video — a deliberately offensive and over-the-top send-up of Reagan-esque cowboy machismo, featuring singer Mark Mothersbaugh sadomasochistically whipping a stuntwoman ...
The New Wave band Devo released "Uncontrollable Urge" in 1978. Today, the single makes founding member Mark Mothersbaugh around $1 million each year.