First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are “very demure” is TikTok's latest trend. It's all about being mindful ...

The term "demure" gained popularity on TikTok after influencer Jools Lebron posted a video on Aug. 2 using the word to describe daily situations, with the post gaining millions of views. Demure is ...

(CNN) — “Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brainrot,” “brat,” and “weird.” In an announcement ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

"This is gagging me," Jools Lebron, the TikToker behind the "demure" trend, replied to Jopez's video Jennifer Lopez/Instagram Jenny from the Block is joining the “demure” movement! Ever since TikToker ...

If you have Instagram or TikTok, you may have noticed something "very mindful, very demure" recently. It's all thanks to a Chicago-based TikTok content creator who goes by the name Jools Lebron.

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...

Lesley Suter is the ASME- and James Beard Award-winning Special Projects director at Eater, where she oversees commerce, editorial packages, and other coordinated efforts across the network. The ...

Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the "very mindful" craze. The word of the year is "demure," which has been around ...

Add Yahoo as a preferred source to see more of our stories on Google. A demure dish of roast chicken with vegetables - © Michael Grayson/Getty Images TikTok has been ...

After a long, hot brat summer, the time has come to be more demure — at least according to creator @joolieannie, aka Jools Lebron, whose TikTok about being demure went viral on Aug. 5. “You see how I ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...