(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...
The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...
Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...
Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...
Vienna, Austria--(Newsfile Corp. - April 26, 2023) - The Amazon agency Threesy is announcing a new and exciting approach to Amazon marketing and advertising with the launch of new marketing and ...
Want to make sense of your data but are struggling to start? Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big ...
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a ...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...
Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many ...
Institutional asset managers are increasingly relying on data to make decisions about the way they sell and market their investment strategies, according to the results of a survey out Dec. 1. The ...
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