As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

As marketers, you have an opportunity to elevate the conversation around data center operations, turning technical ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Data was supposed to give companies superpowers, but for many, it has created more of a storage nightmare than a strategic advantage. Over the past decade, businesses have invested billions in ...