For years, marketing gurus have touted the benefits of buyer personas, focusing on the ability to divide a customer base into easily targeted segments. B2B companies want a clear understanding of ...

Today’s customer is in some regards a very different creature from the ones that organizations had gotten to know in the past. Most organizations have spent many years, lots of man hours and tons of ...

Every successful business has one thing in common: a clear understanding of who it’s trying to reach. Your ideal customer isn’t just anyone who might buy from you; it’s the person who gets the most ...

In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' ...

A few years ago I wrote a column — The Four Secrets to Marketing Success — that generated far more response than usual. That feedback inspired me to provide more detail on the topic. This is the first ...

After you figure out your big idea and before the world is obsessed with your product, you have to find your customers. And in order to find your customers, you have to create customer profiles. An ...

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user, buyer, marketing, and ...

Though it’s a truism that all customers aren’t created equal, it’s a cliché that is especially accurate during the holidays. While customers hunt for the right gifts for each person on their holiday ...

Marketing teams use “personas” – detailed description of your customers – to design products, publicity campaigns and more. See how you can use Personas to deliver an improved customer experience. In ...

Enterprise CRM solutions provider, IDInteract, is introducing Demand Exchange, a platform designed to create detailed personas for use in targeted messaging and offers. Demand Exchange works by ...