Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, ...
In industries like retail, tech, and e-commerce, it’s common practice for brands to optimize everything around Customer Lifetime Value (CLV), which is the projected cash flow from a guest, based on ...
EL SEGUNDO, Calif., Oct. 16, 2024 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management platform, today announced its integration with BigCommerce, a leading open SaaS ...
There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential ...
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer lifetime value (CLV) is a business metric used to ...
Recurring revenue models have become increasingly popular. Whether it's software as a service (SaaS) companies or subscription-based businesses, the ability to retain customers and maximize customer ...
Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...
ATLANTA--(BUSINESS WIRE)--Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the ...
EL SEGUNDO, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced it has enhanced its advertising automation tool by ...
AT&T continues to face competition from T-Mobile US. Customer lifetime value has seen a decline over the past couple of years. I take the view that an increase in this metric will be necessary to ...
Vodafone Group has seen strong customer lifetime value growth in the UK and German markets. The stock is trading at an attractive EV/EBITDA ratio. I take a bullish view on VOD. I take a bullish view ...
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