Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

You probably already know the importance of quality over quantity when it comes to website traffic. You'd rather have 50 visitors who are actually interested in your product or service than 1,000 who ...

After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...