Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Smart consumers understand a product as well as its retailer well before they make a purchase. This has been true of consumers for decades. In past years, they would wander from shop to shop searching ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

At the height of the pandemic, social distancing and stay-at-home orders forced many consumers to try out digital shopping options like grocery pickup and grocery delivery. While digital shopping is ...

While the impact of tariffs remains unknown, consumers are already adjusting purchase decisions as a result of broader circumstances that are impacting them now, according to a new report from Circana ...

Valuecom has released new insights reflecting a growing shift in consumer behaviour as shoppers increasingly prioritise ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online ...