Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

If you think federal regulators care about data-driven, evidence-based policymaking, a case currently before the U.S. Court of Appeals for the 11th Circuit will leave you scratching your head. The ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...