Everybody knows that people fear public speaking even more than they fear dying. Right? Well, like many such “facts,” this idea is actually the result of a flawed survey question. In 1973, a poll ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. The longer a survey is, the fewer people are willing to complete it. This is ...