The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Emotional appeals are a common fundraising advertising strategy, and colors can tap into potential donors' feelings of generosity and compassion. Marketing researchers have studied human reactions to ...

Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color ...

Choosing the most effective colors for your advertising campaign requires understanding the effects various colors have on your potential customers. The best color for your advertising depends on what ...

Widen Enterprises Color Manager Mark Pajari has had a love affair with hues for over 25 years. Starting with roots in graphic design and photography, Pajari moved into the corporate world when he was ...

Adding color is one of the easiest ways to modernize your interior design or marketing. For example, you can incorporate the colors of the year. This will pique your customers’ interest, both in ...

Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what ...

(MENAFN- EIN Presswire) EINPresswire/ -- In the constantly evolving landscape of advertising, color remains one of the most powerful tools for shaping perception and driving response. From billboards ...