The longer we perform our studies in affective color psychology, the more we get asked if such affective color metaphors are related to or are even at the origin of color-emotion associations. Thus, ...

Artist Wallisy Kandinsky joined the Bauhaus art movement in 1922. He believed that abstract shapes (the square, circle, and triangle) were associated with particular colors. Before reading on, take a ...

In a recent study published in Scientific Reports, researchers investigated whether autistic characteristics affected the strength of color-shape associations (CSAs) based on the binding errors (BEs) ...

Colors are an effective medium for communicating meaning. Some have certain implicit psychological associations. Red, for example, is often associated with power, love, and anger. Blue might convey ...

Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?