Billy Durant, founder of General Motors, was not only a superb salesman and promoter. He also apparently loved to develop names and logos for his products. For years, the story of the Chevrolet bow ...

You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bow-tie logo when he saw the design on wallpaper in a Paris hotel. Except the legend isn't true. Here's ...

Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation ...

The Chevrolet bowtie is celebrating its 100th anniversary this year, with the American automaker launching 25 products to sport the iconic emblem. The bowtie has been outfitted on 215-million ...

Always the height of sartorial elegance and with an undeniable air of prestige, the bowtie is 'back' in fashion circles. Worn by leaders and trend setters, it offers the wearer something a little ...

Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.

As GM Authority exclusively revealed earlier this month, the upcoming 2022 Chevy Bolt EV and 2022 Chevy Bolt EUV all-electric models will be sold with black Bow Tie emblems as standard. In fact, the ...

Chevrolet has been teasing the Sonic crossover coupe for months, but the automaker has now revealed it will arrive at Brazilian dealers in May with a new bowtie emblem. The changes are minor and ...

This toolbox is constructed in the shape of the classic Chevrolet Bowtie logo and is supplied with a high-gloss decal. It is an 18-inch-deep chest that includes a drawer lock with keys, foam drawer ...

Billy Durant, founder of General Motors, was not only a superb salesman and promoter. He also apparently loved to develop names and logos for his products. For years, the story of the Chevrolet bow ...

As Chevrolet approaches its 100th anniversary on November 3, 2011, it has still not managed to solve the mystery behind the most recognizable automotive emblem in the Middle East – the iconic ...