Lottery operator Camelot is strongly tipped to hand the &£4m launch advertising campaign for its first European lottery game to Abbott Mead Vickers.BBDO. The advertising account was put up for tender ...
The campaign consists of two TV ads and an outdoor campaign, with the first of the TV ads to air from Sunday 21 April, and show the moment of a win. The second ad will air in the summer. Andy Duncan, ...